Before, the duo spent a lot of time travelling around the world. Rushing from one meeting to the next during their corporate careers. Their main companions: a laptop, a mobile phone, lots of paperwork, and women’s essentials, all stuffed into their handbags.

Desperately looking for a stylish bag to complement their active lifestyles, they knew they could do better. So they got a handle (pun intended) on their idea: creating a new bag concept for women on the go.

We take inspiration from the lives and desires of successful modern women. From in-depth interviews with active women, discussing their relationships with their bags we discovered that women are: ‣ irritated by the chaos in their fashionable but often impractical handbags, ‣ bored with the bulky looks of their workbags. Zheng De JIn brings change by creating bags that are both functional and fashionable, feminine and fearless. Some have called this our best kept secret. We empower women to follow their ambitions. On their terms —without compromises.